Blue Cross Blue Shield (BCBS) comprises 36 health insurance organizations and companies, including Anthem Blue Cross, CareFirst, Regence Blue Shield, Premera Blue Cross, Highmark, Wellmark, Independence, and Horizon. Today, BCBS is one of the largest health insurance providers in the United States, offering flexible and affordable health insurance plans for individuals, families, and employers in all 50 U.S. states.
Due to its wide reach, Blue Cross Blue Shield insurance gives policyholders access to a variety of providers in their local area. This well-established health insurance company has strong financial ratings while providing some of the most affordable health care plan options on the market.
Although pricing and coverage options are important, it’s also helpful to consider the customer satisfaction ratings and financial strength of a health insurance company before you make your decision. Ratings from customer satisfaction surveys and other independent rating organizations give you a better idea of what it’s like to be a customer of a health insurance company.
Blue Cross Blue Shield earned a 3/5 rating on the J.D. Power survey, which looked at the quality of product and customer satisfaction rates. However, it currently has a B- rating from the Better Business Bureau. This means that BCBS has either not been as responsive as possible in regard to customer complaints or that it has not resolved these customer complaints satisfactorily.
Primary care visits for injury or illness
Special practitioners office visit
Diagnostic test and imaging
Pediatric care, including dental and vision
Rehabilitation and habilitation services and devices
Mental health, behavioral health, and substance abuse care
Across customer satisfaction surveys, Blue Cross Blue Shield health insurance ranks above average when it comes to the quality of service and customer satisfaction. Though it may not be perfect, the company is well-equipped to handle customer complaints and help beneficiaries understand their health care options and file claims. This long-standing health insurance company is also financially stable with a great outlook for the future.