Editorial Guidelines

Why trust our opinion?

Our content follows strict guidelines for editorial accuracy and integrity. Learn about our and how we make money.

At PolicyScout, our goal is to help you find the best coverage and learn about your insurance needs. 

Our objective is to provide the best information to assist readers in making decisions about their insurance coverage. We aim to be one of the top online providers of unbiased, impartial information and understand that trust is critical to achieving this. 

With these goals and objectives in mind, our content is intended to help our readers understand and explore insurance and personal finance topics.

We do this primarily through developing informational content, reviews of financial products, and guides on specific insurance topics.

We have high standards for the content we publish. We maintain a clean line of division between our advertisers and our editorial content.

We are constantly publishing new content on the PolicyScout website and reviewing our already-published work for accuracy, clarity, and relevance.

Our Editorial Principles Rest on These Four Pillars

  • Accuracy: We strive to provide up-to-date information from reputable online sources.

  • Relevance: We aim to write content that meets the needs of our readers, customers, and website visitors.

  • Independence: We are committed to creating content that is not influenced by our partnerships, agreements, and compensation.

  • Expertise: We work with experienced and knowledgeable writers, editors, and external contributors who have a deep understanding of financial topics, products, and services.

We follow strict guidelines that dictate the type of content we develop and how we discuss the products and services of all the companies mentioned on our website.

With this in mind, we are committed to:

  • Content that is impartial, balanced, and thorough.

  • In-depth coverage of the topics we cover.

  • The use of data-backed studies, information, and figures.

  • Thorough editing, reviewing, and fact-checking all content.

  • Continuously improving our internal editorial and content production processes.

  • Rectifying inaccuracies, mistakes, and issues as soon as they are identified.

  • Some Of Our Editorial Standards In More Detail

    1. We primarily gather information, data, and customer reviews from unbiased, fair, and verifiable sources. This includes government websites, nonprofit organization websites, and peer-reviewed journals.

    2. Each article is written by an experienced member of our writing team with the assistance of in-house experts. Any article or content produced by an external contributor is thoroughly fact-checked and reviewed for inaccuracies before publication.

    3. Any images, infographics, and tabularized data are linked back to the source with citations to make accessing this information easy for our readers.

    4. Each article and piece of content we produce is fact-checked, proofread, and reviewed before being published on our website. We regularly review our content to ensure it follows our editorial guidelines.

    5. We are committed to following all relevant rules and regulations set out by the Centers for Medicare and Medicaid Services (CMS) regarding the advertising and marketing of Medicare, Medicare Advantage, Medigap (Medicare Supplement Insurance), and Part D Plans to the public.

Corrections, Revisions, And Removals

Part of our commitment to you, our readers, is to produce current and accurate content. This includes updating our content to reflect the latest possible information from verifiable and authoritative sources. 

We take this responsibility seriously on behalf of our partners and readers. We regularly update published prices, information, and coverage conditions to reflect the most accurate information available to us at the time of publication.

Sometimes, we may decide to remove published content from our website. We will update links to provide our readers with relevant information when this happens. While we make every effort to make sure that our content is factual, relevant, and authoritative, there is a chance that we might have missed something. Should you notice any errors or factual inaccuracies, please contact us at Info@policyscout.com, and we will investigate the matter.

Contact Details If you have any questions about the PolicyScout website or its offerings, you can contact us online at hello@policyscout.com or Info@policyscout.com.

Why You Should Trust Our Content

Our team of writers and marketing partners works tirelessly to ensure that our website's published content is authoritative, accurate, balanced, and comprehensive.

The content division at PolicyScout is committed to following ethical journalism standards that provide our readers with honest, transparent, and unbiased content.

Our content creators follow a rigorous editorial process, and our editors ensure that all the work published on our website aligns with our company values and writing guidelines. 

Our content division is not paid or compensated in any way or form by our marketing partners for the content they develop, and our editorial team has the final say on all articles, guides, and content we produce.

We endeavor to make sure that our articles provide you, the reader, with information that will help you make an informed decision about your insurance needs. 

If you identify any issues or inaccuracies with our content, data, listed prices, or information, please contact us to resolve this.

Similarly, if you have any questions, feedback, or suggestions, please feel free to reach out to us.

Our Writing Team

Our writing team comprises external contributors, writers, and editors, whose editorial decisions are not influenced by our partners or our business’s relationships with our partners.

Our marketing partners do not compensate PolicyScout’s writing team for any articles, comparisons, guides, listicles, or reviews of their services and products.

Additionally, unfavorable reviews or product descriptions do not influence the compensation or performance measures of our writers, editors, and contributors.

From time to time, we may use external or freelance content creators who have been thoroughly vetted for their subject matter expertise and writing ability.

In each case, we will indicate the author's name at the start of the article in question and the name of the editor who reviewed their work.

All our writers, editors, and external contributors must always uphold our editorial standards and guidelines. 

Every member of our content division is committed to aligning their content with our vision, mission, and purpose to become a trusted resource for Americans interested in insurance.

If you want to speak to our editorial team, contact us at Info@PolicyScout.com.

External Contributors

If you are an industry expert in auto insurance, homeowners insurance, Medicare, life insurance, or pet insurance and would like to contribute to PolicyScout’s content, we’d love to hear from you. 

Send your inquiry to Info@PolicyScout.com with the subject line “External Contributor Opportunities.''

How We Make Money

All of the informative content, comparisons, and product reviews are freely available to the public. We do not require sign-ups, membership, or compensation to access our content.

PolicyScout is partnered with several companies to provide lead generation services through our website and other marketing channels. We work with companies to match consumers with insurance products they need at affordable prices.

We also offer several branded insurance products through our website, which you can identify by our brand name, PolicyScout, and our logo.

While our various partnerships may influence where and how specific products and services are displayed on our website, they do not control the focus, style, and content of our writing. We do not accept guest posts, sponsored content, or external content provided by companies. 

We do not receive compensation for the content we publish on our website or work with our marketing partners when writing articles, reviews, comparisons, or guides. 

We may, however, display advertisements for our in-house insurance products on behalf of our marketing partners on our website.

You can view our complete list of marketing partners here.


PolicyScout strives to keep all published information accurate, balanced, and up-to-date. However, our content should be considered informational and is not intended to substitute the advice of a licensed or certified attorney, accountant, financial advisor, or other certified professionals. 

Any prices or estimates displayed on the PolicyScout website shouldn’t be considered as accurate reflections of the amounts you will pay for any form of insurance provided by companies discussed on the PolicyScout website. 

All information on the PolicyScout website is presented without warranty and is nonbinding. All visitors to the PolicyScout website should contact their insurance broker or financial adviser for financial advice, final prices, offers, and quotes.

How We Rate Our Providers

Our provider ratings are based on research conducted by our editorial team. While rating different providers, products, and services on our website, we look at customer satisfaction reports, information from consumer organizations, and our internal scoring metrics.

We follow a fair and comprehensive process when calculating and attributing scores to specific services and products. We also regularly review our scores based on the latest information available to the public.

Sometimes, we may use data and insights from verifiable sources that aren’t affiliated with for-profit businesses. We endeavor to keep these statistics, data points, and quantitative information up to date.

We may also use quotes from consumer reviews internally verified by our editorial team. Each time we do so, we will indicate the source.